The Future of Commerce is Agentic.
Deploy AI-driven, cloud-native commerce without the overhead — whether you're scaling a global brand or an ambitious emerging business. Direct access to the brain of a Global Practice Head.
One expert. No layers.
Elite commerce strategy, accelerated by AI.
The bridge between battle-tested enterprise practice and the agentic AI frontier. The legacy commerce playbook is broken — winners will be defined by autonomous optimization and direct access to certified AI architecture expertise.
AI is moving from passive chatbots to autonomous commerce layers that predict, personalize, and convert — without manual intervention. Claude AI, MCP protocols, and agentic workflows are the new foundation. You need someone who has already built these systems in production.
Two decades solving the bottlenecks that slow global brands and ambitious growth-stage businesses alike. Adobe Commerce Champion. Claude Architect. Former Global Practice Head. The authority that separates elite strategy from generic dev-shop output.
You get direct access to the actual expert — Enterprise depth, senior-level execution, at a scale for ambitious businesses.
The legacy commerce playbook is broken. Monolithic builds are too slow. Agentic commerce is the only path forward.
The brands that win in the next decade will be defined by agentic optimization and direct access to elite strategy.
I founded ReyOchoa.com to give both enterprise brands and ambitious businesses direct access to elite strategy without the complexity. Whether you need a fractional CTO, a hands-on Claude AI implementation, or a full commerce architecture — the brain of a Global Practice Head working directly on your business.
For twenty years, I have built the digital commerce blueprints that global brands build on — from cloud-native storefronts and headless architectures to AI-driven merchandising layers and enterprise RFP strategy. I understand where budgets disappear and how to protect the P&L through every decision.
Three engagements. Each one eliminates a different kind of friction.
Agentic Commerce
& Claude AI Implementation
Architecting next-generation storefront layers powered by Claude AI, MCP protocols, and autonomous agent workflows. Predictive merchandising, AI-driven search, and data pipelines that convert without manual intervention. From production agentic systems to UCP-ready storefronts — AI as a capital decision, not a feature roadmap.
Commerce Architecture
& TCO Modeling
Platform evaluation across Adobe Commerce, Shopify Plus, and SFCC with full decoupling risk mitigation. Every recommendation is modeled against total cost of ownership before a vendor is selected. Scalable headless and composable ecosystems for enterprise brands and high-growth businesses alike.
Fractional CTO
& Forward Deployed Advisory
Direct C-suite and founder-level alignment on platform-agnostic strategy. Enterprise RFP leadership, vendor evaluation, and budget protection — as well as hands-on AI deployment for teams that need an architect embedded in the work. The strategic clarity that typically takes quarters to surface, delivered in weeks.
One principal. An army of purpose-built agents.
Every engagement runs on the same architecture. I design the strategy and blueprint. Purpose-built AI agents staff the execution at machine scale. Your team owns the practice at handover — the IP, the agents, the runbooks. The investment is the architecture and the agents. The return is a commerce layer that scales without scaling headcount.
Design the strategy and blueprint. Platform selection, agent architecture, integration mapping, and a clear implementation roadmap.
Execute at machine scale. Commerce layer construction, AI agent development, training on your catalog and workflows, and performance validation.
Receive the practice fully operational. Runbooks, team enablement, 30-day post-handover support. No retainer trap. No ongoing dependency.
Two decades of them.
Adobe Commerce Champion. Claude Architect. Adobe Commerce Certified (FKA Magento) since 2012. Commerce SME across Shopify headless and Adobe Experience Cloud. Former Global Practice Head — advising Fortune 500 and global enterprise brands on commerce strategy and digital transformation. Recognized as a Marquis Who's Who Top Engineer 2025.
Strategy clarity starts with one conversation.
Select engagements only. Every conversation is reviewed personally — no sales team, no intake form.
One expert. No layers.
Platforms & Technologies